世博場館介紹之英國館 United Kingdom Pavilio
Pavilion Concept
The UK, with its millions of gardens, thousands of public parks and garden squares, has pioneered the integration of nature into cities as a way of making them healthier places in which to live and work. The UK Pavilion encourages you to look at the role of nature and wonder whether it could be used to solve the current social, economic and environmental challenges of our cities.
Britain’s central contribution to bettering city life has been the creation of garden squares, public parks (which Britain pioneered), individual gardens, window boxes and allotments. There is, in the British mind, a profound value in maintaining a direct connection with nature. Urban and suburban gardens are among the richest and most diverse habitats for wildlife in the UK.
The UK Pavilion draws on the UK tradition and love of parks and gardens and offers a journey that celebrates ‘green-ness’; reflects the profound importance of maintaining a connection to the natural world; brings biodiversity into the heart of its vision for the better city of the future; and finishes by suggesting ways in which the future evolution of cities can draw on a deeper understanding of the natural world. It imagines the future ‘natural city’ developed in harmony with nature and enriched by technological innovation, which could nurture a pleasurable and sustainable urban lifestyle. It builds on the UKs past and present in looking forward to the future.
UK at EXPO
Research shows us that the UK is generally regarded with affection by the Chinese people, but is often described as traditional and stuffy. Chinese people see the UK as a deeply traditional and tranquil place, and have a strong sense of a country that is shaped by its heritage, and has remained largely unchanged over the centuries.
Views about the UK and technology focus on its heritage as an industrial nation. On the whole, the Chinese do not associate the UK with new technologies. There is also little known about the UK being a creative or cutting edge country.
The UK effort at Expo will challenge these impressions. It will demonstrate to the Chinese people that the UK is a creative, innovative, advanced technological nation with a commitment to developing a long term partnership with China.
Designed to be Different
The UK Pavilion has been designed to be different. It has been designed as a dramatic demonstration of UK innovation and creativity. The walkways and the seed cathedral, together with the surrounding landscape park area, provide a story rich in content that incorporates the UKs past and present and demonstrates its leading role in architecture, biodiversity and science and technology. The landscape park area, which will be a venue for public performances, will demonstrate the UKs history of arts and culture and public parks and the openness of its society by hosting performances from classical to cutting-edge. Research shows that for each Pavilion the Chinese people are likely to look for what is special or unique to the place it represents and have an interest in clear, compelling narratives, combined with layers of symbolism. To this end the UK Pavilion, with the many layers of its story, will appeal yet, at the same time, challenge the traditional perceptions.
Our Theme
The overall theme for UK at Expo revolves around the essence of our brand: Changing the Chinese perception of the UK. It takes into consideration the entire message of the Pavilion:
UK Pavilion:
傳承經典，鑄就未來
Building on the Past, Shaping our Future
This overall theme fits in with the overall Expo theme of a Better City, Better Life; it provides an overarching concept that brings together the many different stories and facets that make up the entire UK at Expo effort; and positions the UK as taking a leading role in future development.
英國館
設計理念
英國境內擁有數百萬家公園、數千所公園及花園廣場，正是因為英國積極倡導和推行將自然融入城市的理念，英國居民才能夠享受到更加綠色和健康的生活工作環境。上海世博會英國館鼓勵參觀者重新審視自然的作用，反思我們是否能夠利用自然的力量，切實解決城市在社會、經濟及環保等方面面臨的諸多挑戰。
英國在改善城市生活環境方面取得了非常卓越的成果，這主要體現在大力推行花園廣場、公園（源於英國）、私家花園和私家院落的建設。在英國人看來，人類維持與自然的直接聯系意義非凡。英國地理環境豐富多樣，城市花園和市郊花園遍布其間。
英國館傳承了這一令人稱道的獨特傳統，為參觀者呈現慶祝“綠色”成就的神奇之旅，詮釋維繫人類與自然界聯繫的重大意義。我們希望英國館的構思可以引導人們更深入地認識自然界的力量，以及自然對人類幸福和安康的積極影響，以利於未來城市的發展。英國館借以科技創新構建了這樣一座“自然之城”：與自然和諧共存，同時利用植物及其它自然資源培育更加融洽和持續發展的城市生活方式。英國館的旅程始於英國的經典，立足當下，並放眼未來。
英國世博
研究表明雖然總體來說人們對英國心存好感，但英國總是被描述為一個傳統的、呆板的國家。中國人認為英國是一個非常傳統的、寧靜致遠的地方，同時也認為英國傳承了悠久的歷史和豐富的遺產，但百年來並沒有發生什麼大變化。
關於英國和技術的評價主要關注了英國作為老牌工業國家的地位和英國在技術領域的豐富遺產。但是總體上，中國一般不將英國同新技術聯系在一起，對英國在創新創造領域的前沿地位也甚少認可。
英國世博將會努力改變這樣的印象。英國世博將會向中國人民展示，英國是一個極富創造性，崇尚發明，科技領先的國家，並致力於與中國發展長期伙伴關系。
與眾不同的設計
英國館的設計旨在與眾不同。英國館被設計成為英國創新和創造力的一次精彩的呈現。英國館中的走廊，種子聖殿，與周圍的城市公園區域一起，講述了一個內容豐富的故事，包含了英國的過去和現在，並展示了英國在建築、生物多樣性和科學技術領域的領先地位。城市公園區域將是一個進行公共表演和演出的場地，在這裡將展示英國在文化、藝術和公園方面的悠久歷史。同時這裡也將舉辦一系列從古典到先鋒的演出，表現了英國社會的開放性。研究表明，中國觀眾傾向於在每個世博館中發掘與眾不同之處，將展館所代表的形像與多層次的像徵聯系在一起，用清晰易懂、引人注目的方式描述出來。所以，從英國館的角度來說，多層次的故事不僅富有吸引力，同時也將挑戰人們對英國傳統形像的認識。
我們的主題
英國館：
傳承經典，鑄就未來
英國館的主題與世博會‘城市，讓生活更美好’的主題相契合，它提供了一個全局性的概念，集合了構成世博會英國館的許許多多不同的故事和方面，體現了英國在未來發展中的領導地位
United Kingdom Pavilion
Pavilion Features-The first World Expo came about in the United Kingdom and was then known as the Great Exhibition, held in the Crystal Palace at Hyde Park. This majestic metal-and-glass edifice was not only home to the extravaganza display of products from all over the world, but was also the iconic symbol of the world fair, being considered one of the most beautiful structures in the world until a fire destroyed it half a century ago. Now, the United Kingdom has brought to Expo visitors a new version of the Crystal Palace – a dazzling cube formed by more than 60,000 slim and transparent acrylic rods containing seeds of different plants that were collected in a bio-diversity project.
英國館
展館概況:英國館的設計是一個沒有屋頂的開放式公園，展區核心“種子聖殿”外部生長有六萬余根向各個方向伸展的觸鬚。白天，觸鬚會像光纖那樣傳導光線來提供內部照明，營造出現代感和震撼力兼具的空間；夜間，觸鬚內置的光源可照亮整個建築，使其光彩奪目。展區中的“綠色城市”、 “開放城市”、 “種子聖殿”、 “活力城市”和“開放公園”等幾段參觀旅程引導人們關注自然所扮演的角色，並思索如何利用自然來迎接城市面臨的挑戰。
推薦原因:
As soon as I saw the seed cathedral I am attracted by it. It is so amazing. I so admire the designer. They want to communicate to everyone the important of nature. I very like the ideas.
當我一看到這個種子聖殿我就被它吸引，真的很驚艷，很佩服這個設計者， 他要跟大家傳達大自然的重要性，我非常喜歡這個想法。
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